Audience Segments

Academic Minded

Students who are looking for homework help, research online course opportunities, or use online references such like en-cyclopedias and dictionaries.

Active Gamer

Teens and adults who look for online and console game strategies, track release dates, and purchase video games.

Auto Enthusiast

Car hobbyists who read about the latest models, look for car parts and accessories, or have a keen interest in vintage or high performance automobiles.

Auto Intender

In-market car, truck or motorcycle shoppers who are looking for specific makes and models. They read reviews, look at pricing & features, and research financing options.

Avid Golfer

Very affluent males who enjoy golfing. They read tips & tricks, stay on top of favorite player rankings, and book travel ac-commodations for golf outings.

Business Decision Maker

Individuals who take an active interest in business news and strategy. They follow financial markets for industries such as technology or healthcare, and command significant spending power.

Career Watcher

Candidates at all levels who are looking to make a career change. They read the classifieds, post resumes, research competitive salaries, learn interview techniques and establish career networks.

Digital Youth

Teens and moms who research and buy computers, printers, and computer accessories. They update home wireless networks, download up-to-date home software and stay on top of new models and deals.

Die Hard Sports Fan

Dedicated fans that follow professional and collegiate sports scores and news, stay on top of favorite player rankings, and shop for sports memorabilia.

Entertainment Buff

People who access the latest news on celebrities, soaps, movies, and music. They purchase DVDs, music, and video-games online and take an active interest in memorabilia.

Entrepreneur

Small business professionals who research and shop for office real estate, healthcare plans, and office and computer equipment.

Family Chef

Moms who look up recipes, track favorite celebrity chefs, and research the perfect wine while planning dinners for family and friends.

Family Planner

Young couples researching and planning weddings; expecting parents exploring information about pregnancy; and par-ents investigating preschools, parenting techniques and childcare.

Gadget Geek

Personal electronic trendsetters who stay on top of the latest TV & audio systems, music players, cameras, PDAs and videogames and purchase many high ticket gadgets online.

Health Seeker

Members of affluent households who takes responsibility for the health and well-being of the family. They research medi-cines, plan fitness programs and search for information about specific health conditions.

Money Minder

Affluent, older individuals who seek financial advice online to increase the performance of their personal investments, get tax advice, plan their retirement, or research insurance options.

Motor Sports Fanatic

Auto racing fans who live for speed. They follow races, such as NASCAR and F1, favorite drivers and shop for must have-fan paraphernalia.

Movie Goer

Movie fans who read reviews of the latest films, follow celebrity gossip, and purchase movie tickets and DVDs online.

Music Enthusiast

Young music lovers who listen to and purchases a variety of music online.

News Follower

Influential and informed readers of local, national, political and world news.

Outdoor Sportsman

Nature loving sportsmen who enjoy boating, fishing, camping, hunting and other outdoor hobbies.

Photo Bug

Camera aficionados who post photos online to share with family and friends, research photography best practices, and purchase prints, cameras and accessories online.

Real Estate Intender

In-market home buyers, renters and sellers looking at classified listings, financing options, and associated services, such as moving companies and furniture retailers.

Recreation Sports Fan

People who love outdoor sports, such as running, biking, tennis, soccer and hockey, and shop for equipment online.

Retail Warrior

Consumers who frequently research and make purchases online. They consult price comparison Web sites, monitor auc-tions and online classifieds, and are always on the lookout for that ‘must have’ item.

Style Maven

Trend focused women interested in the latest fashion, jewelry, and health and beauty items. They like to feel as good as they look by also paying attention to diet and fitness.

Technology Maven

Influential people who keep abreast of new technology on top web sites and blogs.

Traveler

Personal and business travelers interested in advice and travel deals who purchases flights, accommodations, or make car reservations online.

Trendy Homemaker

Women who take charge of their home’s decorating, remodeling, and gardening projects.

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