Benefits
TACODA's behavioral approach helps publishers and e-commerce companies increase the value of their inventory and learn about the online activities of their visitors. Benefits include:
- Payment for audience data
- Higher rates for unsold inventory
- More relevant ads for visitors throughout the site
- Audience intelligence
- Audience reseller opportunities
- User Interface with full publisher controls
Additional Benefits:
- TACODA only includes clean, well-lit environments in our network
- Non-arbitrage model where we share the relative CPM value with you
- Non-exclusive agreement with the ability to redirect default campaigns to another provider
Featured Members
TACODA Audience Networks™ members include many name brand sites. Below is a sample list of some of our featured members.
Are you ready to go with the Leader – Join TACODA.
We see our relationships with publishers as long-term, strategic investments that create exponential value over time for both companies.
Increasing Overall Inventory Yield
Standard Ad Network
Running existing networks generate revenue per impression at a lower CPM than TACODA offers (ex. $1.00)
TACODA
Showing TACODA all impressions first allows TACODA to monetize the MOST amount of inventory at the rate specified, regardless of sellout (ex. $1.75).
Combined Opportunity
TACODA will help publishers increase impression yield and therefore produce more revenue generated by the same number of impressions.
For more details, see our Member Services section.